Quotes By Steve Jobs

Everything is based on a simple rule: Quality is the best business plan, period.

Customers don't measure you on how hard you tried, they measure you on what you deliver.

You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

Don't just live a life; build one.

Start small, think big. Don't worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.

In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

The most powerful person in the world is the story teller.The storyteller sets the vision, values and agendaof an entire generation that is to come.

Let's go invent tomorrow instead of worrying about what happened yesterday.

Whatever you do, you must never let the voice in your head control the brain in your heart.

You've got to start with the customer experience and work back toward the technology - not the other way around.

If you live each day as it was your last, someday you'll most certainly be right.

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Each dream you leave behind is a part of your future that will no longer exist.

Creativity comes from spontaneous meetings, from random discussions.

Most people do not ever pick up the phone. They never ask, and that is what separates the people that do things from the people that just dream about them. You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.

If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.

Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

Overnight success stories take a long time.

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.