Quotes By Jeff Bezos

I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers.

We hold as axiomatic that customers are perceptive and smart... But there is no rest for the weary.

AWS is customer obsessed, inventive and experimental, long-term oriented, and cares deeply about operational excellence.

It's not easy to work here, but we are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about.

You collect as much data as you can, you immerse yourself in that data but then you make the decision with your heart.

Most people think that if they work hard, they should be able to master a handstand in about two weeks. The reality is that it takes about six months of daily practice. If you think you should be able to do it in two weeks, you're just going to end up quitting.

"You've worn me down" is an awful decision-making process. It's slow and de-energizing. Go for quick escalation instead - it's better.

Those quarterly results were fully baked three years ago. So today I'm working on a quarter that will happen in 2020, not next quarter. Next quarter is done already and it's probably been done for a couple years.

Cleverness is a gift; kindness is a choice. Gifts are easy-they're given, after all. Choices can be hard. You can seduce yourself with yourgifts if you're not careful, and if you do, it'll probably be to the detriment of your choices.

The vision for Echo and Alexa was inspired by the Star Trek computer.

We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages.

Math-based decisions command wide agreement, whereas judgment-based decisions are rightly debated and often controversial,at least until put into practice and demonstrated.

Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon.com.

In the end, we are our choices. Build yourself a great story.

It's always worth asking, do we own the process or does the process own us? In a Day 2 company, you might find it's the second.

Our vision for Kindle is every book ever printed in any language, all available in less than sixty seconds.

In my view, Amazon's culture is unusually supportive of small businesses with big potential, and I believe that's a source of competitive advantage.

Long-term thinking levers our existing abilities and lets us do new things we couldn't otherwise contemplate. It supports the failure and iteration required for invention, and it frees us to pioneer in unexplored spaces. Seek instant gratification-or the elusive promise of it-and chances are you'll find a crowd there ahead of you.

What happens when unlimited demand meets finite resources? The answer is incredibly simple: rationing. That's the path wewould find ourselves on, and that path would lead, for the first time, to your grandchildren and their grandchildren having worse lives than you. That's a bad path.

I'm talking about poverty, hunger, homelessness, pollution, overfishing in the oceans. The list of immediate problems is very long, and we need to work on those things urgently, in the here and now.