So, what I think, sometimes a pure tech company can underestimate is the importance of culture, the importance of a purpose.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

As a company, one of our greatest cultural strengths is accepting the fact that if you're going to invent, you're going to disrupt.

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.

When I saw Jet.com, I saw a strong team.

If we can arrange things in such a way that our interests are aligned with our customers, then in the long term that will work out really well for customers and it will work out really well for Amazon.