Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't is at a clear disadvantage.

So, what I think, sometimes a pure tech company can underestimate is the importance of culture, the importance of a purpose.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

In my view, Amazon's culture is unusually supportive of small businesses with big potential, and I believe that's a source of competitive advantage.

There are no problems, only solutions.

Culture begins, however, with the correct movement of the language: and once it has properly begun, it begets that physical sensation in the presence of 'elegant' writers which is known by the name of 'loathing.'