I look at Google and think they have a strong academic culture. Elegant solutions to complex problems.
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So, what I think, sometimes a pure tech company can underestimate is the importance of culture, the importance of a purpose.
We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.
Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't is at a clear disadvantage.
In my view, Amazon's culture is unusually supportive of small businesses with big potential, and I believe that's a source of competitive advantage.
Where people of goodwill get together and transcend their differences for the common good, peaceful and just solutions can be found even for those problems which seem most intractable.
As a company, one of our greatest cultural strengths is accepting the fact that if you're going to invent, you're going to disrupt.
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