We've actually set the tech priorities driven off what we want to build for customers and what they're asking us to solve, and that's how it's going to be, and that is a cultural tension even today because we actually want some of both, we want ownership.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

We need to learn how to become a digital enterprise, but we understand that we're a company made up of 2.2 million associates, and that human interaction in the future will matter.

People need a "Why?". I'm a big fan of Simon Sinek, people need to know why they're doing what they're doing, me included, and they want to work at a company with values and a culture that matches those values and I think that those things matter even in a pure tech company.

If you fast-forward through the years, there was a period of time when there was too much debate inside the company about the significance of e-commerce, there were leaders who believed it would never be any bigger than the catalog business, there were leaders that believed it would never be profitable.

So I care what people think, and I like people, and I like employing people and I like creating opportunity for people so I'm pro-people and I want the technology to help us serve people. Of course, we want machines to do what machines are best at, you must and you want to, and at the same time, we should consider the importance of being purpose-driven.