

People need a "Why?". I'm a big fan of Simon Sinek, people need to know why they're doing what they're doing, me included, and they want to work at a company with values and a culture that matches those values and I think that those things matter even in a pure tech company.
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We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.
So, what I think, sometimes a pure tech company can underestimate is the importance of culture, the importance of a purpose.
Two countries [India and Bhutan] share not just land boundaries, but a common glorious cultural tradition. Our passports may have a different colour, but our values and thinking are the same.
The maxim of the British people is 'business as usual.'
The education I received was a British education, in which British ideas, British culture, British institutions, were automatically assumed to be superior. There was no such thing as African culture.
I think most Americans probably don't know what a tech makes that helps take care of our stores and clubs and that we can help them learn how to be a tech. The same thing's true for our drivers. So we have a need to get the word out so that people know there are some great jobs.
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