In my view, Amazon's culture is unusually supportive of small businesses with big potential, and I believe that's a source of competitive advantage.

Good culture is born of a good disposition; and since the cause is more to be praised than the effect, I will rather praise a good disposition without culture, than good culture without the disposition.

It is fair to write about the change in your magazines. But what I want to see is the change on your covers ... When the covers change, that's when culture changes.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

All of us benefit when women and girls have the same opportunities as men and boys, and it's on all of us to make that a reality. Our sons have the power and the responsibility to change our culture of sexism, and I want Xavier and Hadrien, when he's a little older, to understand that deeply.

Part of company culture is path-dependent - it's the lessons you learn along the way.