Together with a culture of work, there must be a culture of leisure as gratification. To put it another way: people who work must take the time to relax, to be with their families, to enjoy themselves, read, listen to music, play a sport.

Whatever your life's work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.

People need a "Why?". I'm a big fan of Simon Sinek, people need to know why they're doing what they're doing, me included, and they want to work at a company with values and a culture that matches those values and I think that those things matter even in a pure tech company.

Unrealistic beliefs on scope-often hidden and undiscussed-kill high standards.

So, the four elements of high standards as we see it: they are teachable, they are domain specific, you must recognize them, and you must explicitly coach realistic scope.

The maxim of the British people is 'business as usual.'