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You collect as much data as you can, you immerse yourself in that data but then you make the decision with your heart.

Related Quotes

All my best decisions in business and in life have been made with heart, intuition, and guts, not analysis. When you can make a decision with analysis, you should do so, but it turns out in life that your most important decisions are always made with instinct, intuition, taste, and heart, and that's what we'll do with this Day One Fund too.

Openness, respect, integrity - these are principles that need to underpin pretty much every other decision that you make.

Good decisions come from experience. Experience comes from making bad decisions

To be constantly changing one's plans isn't decision at all-it's indecision.

Whatever you do, you must never let the voice in your head control the brain in your heart.

In a conflict between the heart and the brain, follow your heart.