Quotes By Jeff Bezos

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

Teachers, who are really good create that environment where you can be very satisfied by the process of learning. If you do something and you find it a very satisfying experience then you want to do more of it. The great teachers somehow convey in their very attitude and their words and their actions and everything they do that this is an important thing you're learning. You end up wanting to do more of it and more of it and more of it. That's a real talent some people have to convey the importance of that and to reflect it back to the students.

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which. If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.

Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

The Net is pretty cool, but the physical world is the best medium ever.

I told all of our original investors that they would lose their money for sure.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet,they can each tell 6,000 friends.

If you want to be inventive, you have to be willing to fail.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.

Effective process is not bureaucracy. Bureaucracy is senseless process.

Our point of view is we will sell more if we help people make purchasing decisions.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

If you double the number of experiments you do per year you're going to double your inventiveness.

Though we are optimistic, we must remain vigilant and maintain a sense of urgency.