In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.
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It is very difficult to get people to focus on the most important things when you're in boom times.
A culture of high standards is protective of all the "invisible" but crucial work that goes on in every company. I'm talkingabout the work that no one sees. The work that gets done when no one is watching. In a high standards culture, doing that work well is its own reward-it's part of what it means to be a professional.
The teacher complained to my mother that I was too task-focused and that she couldn't get me to switch tasks, so she would have to just pick up my chair and move me. And by the way, if you ask the people who work with me, that's still probably true today.
In my view, Amazon's culture is unusually supportive of small businesses with big potential, and I believe that's a source of competitive advantage.
The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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