On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet,they can each tell 6,000 friends.

There's something magical in the realm of building social experiences around the feeling of human presence and being there with another person and this physical perception where we're very physical beings. A few years ago, I would have predicted that AR holograms would have been available before full-scale AI. Now, I think it's probably going to be the other order.

The unique proposition that we have is that we can link a digital ad back to a physical store purchase down the road.

Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from a very finite number of channels.

The reason we chose vertical landing as our recovery architecture is that vertical landing scales really well.