The reason we chose vertical landing as our recovery architecture is that vertical landing scales really well.
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Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That's pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement.
If you had gone to a customer in 2013 and said "Would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays music?" I guarantee you they'd have looked at you strangely and said, "No, thank you."
No customer was asking for Echo. This was definitely us wandering. Market research doesn't help.
Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.
I've always been at the intersection of computers and whatever they can revolutionize.
I think there are going to be a bunch of tablet-like devices. It's really a different product category.
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