For every old blackboard there are now hundreds of new electronic computers.

No customer was asking for Echo. This was definitely us wandering. Market research doesn't help.

There's so much stuff that has yet to be invented. There's so much new that's going to happen. People don't have any idea yet how impactful the internet is going to be and that this is still Day 1 in such a big way.

If you had gone to a customer in 2013 and said "Would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays music?" I guarantee you they'd have looked at you strangely and said, "No, thank you."

Our vision for Kindle is every book ever printed in any language, all available in less than sixty seconds.

The vision for Echo and Alexa was inspired by the Star Trek computer.