Quotes By Steve Jobs

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

It's more fun to be a pirate than to join the navy.

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.

If today were the last day of my life, Would I want to do what I'm about to do today? And whenever the answer has been "no" for too many days in a row, I know I need to change something.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Design is not just what it looks like and feels like. Design is how it works.

Innovation distinguishes between a leader and a follower.

Stay hungry, Stay foolish.

My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.Great things in business are not done by one person, they are done by a team of people.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented. I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time, historically, where this invention has taken form.

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does.

My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape ofthe shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.