Design is not just what it looks like and feels like. Design is how it works.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

I am saddened, not by Microsoft's success - I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

It's not a faith in technology. It's faith in people.

You've got to start with the customer experience and work back toward the technology - not the other way around.

The best way to create value in the 21st century is to connect Creativity with Technology.