

When you're in a startup, the first ten people will determine whether the company succeeds or not.
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I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which is the hardest work in business.
I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
The two most important things in any company do not appear in its balance sheet: its reputation and its people.
I experienced, along with the rest of the team, what it was like to go from being a Cinderella story with a great entrepreneur in Sam Walton to being large and disliked just because you're large, and all of the negatives that went with it. So I personally don't use the word "scale" very much because when I hear that word I think of pain.
People need a "Why?". I'm a big fan of Simon Sinek, people need to know why they're doing what they're doing, me included, and they want to work at a company with values and a culture that matches those values and I think that those things matter even in a pure tech company.
The stores are an asset, and they have a great assortment in them and they're close to people. Being within 10 miles of 90% of America is a huge advantage, especially with fresh food at a good price. But we must also, if you think long-term and you think about what the company wants to accomplish, you must have a big and important first-party e-commerce business, and you must have a marketplace, and the things that go along with the marketplace.
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