Almost any mistake you can make in running a company, I've probably made.

So probably from when I was 12, I knew I was going to start a company eventually.

I was working at a financial firm in New York City with a bunch of very smart people, and I had a brilliant boss who I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park,listened carefully to me, and finally said, "That sounds like a really good idea, but it would be an even better idea for someone who didn't already have a good job."

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.

When you're in a startup, the first ten people will determine whether the company succeeds or not.

The idea of a single eureka moment is a dangerous lie. It makes us feel inadequate since we haven't had ours. It prevents people with seeds of good ideas from getting started.