Innovation Quotes

Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.

I very much believe the Internet is indeed all it is cracked up to be.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

Once you get into space, you can really unleash a lot of creativity, but the launch itself? I have been through all of the creative ways, and believe me, chemical rockets are the best.

I don't want to use my creative energy on somebody else's user interface.

I've always been at the intersection of computers and whatever they can revolutionize.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

My view is there's no bad time to innovate.

I think the definition of a book is changing.

I'm skeptical that the novel will be 're-invented.'

You're not going to make Hemingway better by adding animations.

In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage.

One of the things it was obvious you could do with an online store is have a much more complete selection.

People forget already how much utility they get out of the Internet - how much utility they get out of email, how much utility they get out of even simple things like brochureware online.

We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live.

If you never want to be criticized, for goodness' sake don't do anything new.

If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.

Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn't growing, you're not going to be inventing at a size that can actually move the needle.