You can't build a reputation on what you're going to do.

If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.

Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.

The purest treasure mortal times can afford is a spotless reputation.

In some circles, Walmart has this reputation of being really tough. I would say we're tough on behalf of the customer, but we always try to be fair, and if you look at the financial results of our suppliers, they've done really well, and P&G still makes more money than Walmart does after all this time, so this has worked out well for everybody, but we do keep on the pressure on behalf of the customer.