You can't build a reputation on what you're going to do.

If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.

I would rather go to any extreme than suffer anything that is unworthy of my reputation, or of that of my crown.

Give a man a reputation as an early riser and he can sleep 'til noon.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.