Our reputation is more important than the last hundred million dollars.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently.

You can't build a reputation on what you're going to do.

In some circles, Walmart has this reputation of being really tough. I would say we're tough on behalf of the customer, but we always try to be fair, and if you look at the financial results of our suppliers, they've done really well, and P&G still makes more money than Walmart does after all this time, so this has worked out well for everybody, but we do keep on the pressure on behalf of the customer.

I would rather go to any extreme than suffer anything that is unworthy of my reputation, or of that of my crown.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.