It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.

Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.

The purest treasure mortal times can afford is a spotless reputation.

You can't build a reputation on what you're going to do.

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.