It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.

Give a man a reputation as an early riser and he can sleep 'til noon.

If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.

But lest some unlucky event should happen unfavorable to my reputation, I beg it may be remembered by every gentleman in the room that I this day declare with the utmost sincerity, I do not think myself equal to the command I am honored with.