Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.

Our reputation is more important than the last hundred million dollars.

Gossip can also kill, because it kills the reputation of the person! It is so terrible to gossip! At first it may seem like a nice thing, even amusing, like enjoying a candy. But in the end, it fills the heart with bitterness, and even poisons us.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.