Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.

Give a man a reputation as an early riser and he can sleep 'til noon.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently.

If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.

Mind your speech a little lest you should mar your fortunes.

Regard your good name as the richest jewel you can possibly be possessed of.