The purest treasure mortal times can afford is a spotless reputation.

But lest some unlucky event should happen unfavorable to my reputation, I beg it may be remembered by every gentleman in the room that I this day declare with the utmost sincerity, I do not think myself equal to the command I am honored with.

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.

In some circles, Walmart has this reputation of being really tough. I would say we're tough on behalf of the customer, but we always try to be fair, and if you look at the financial results of our suppliers, they've done really well, and P&G still makes more money than Walmart does after all this time, so this has worked out well for everybody, but we do keep on the pressure on behalf of the customer.

You can't build a reputation on what you're going to do.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.