The two most important things in any company do not appear in its balance sheet: its reputation and its people.

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.

Give a man a reputation as an early riser and he can sleep 'til noon.

Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.

The purest treasure mortal times can afford is a spotless reputation.

You can't build a reputation on what you're going to do.