The two most important things in any company do not appear in its balance sheet: its reputation and its people.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently.

If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.

Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.

The purest treasure mortal times can afford is a spotless reputation.

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.