Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.

The purest treasure mortal times can afford is a spotless reputation.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Our reputation is more important than the last hundred million dollars.

Gossip can also kill, because it kills the reputation of the person! It is so terrible to gossip! At first it may seem like a nice thing, even amusing, like enjoying a candy. But in the end, it fills the heart with bitterness, and even poisons us.

I would rather go to any extreme than suffer anything that is unworthy of my reputation, or of that of my crown.