You want your customers to value your service.
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The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
Our societies are too enslaved to market logic, and everything risks being subject to self-interest and the quest for profit. Volunteering is prophecy and a sign of hope, because it bears witness to the primacy of gratuitousness, solidarity, and service to those most in need.
Time heals, and experience teaches that the secret of happiness is in service to others.
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