We hire people who want to make the best things in the world.

Keep on the lookout for novel ideas that others have used successfully. Your idea has to be original only in its adaptation to the problem you're working on.

Most of my ideas belonged to other people who never bothered to develop them.

Continued innovation is the best way to beat the competition.

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right.