How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing?
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Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.
I think it sounds stupid if you have this big company, and you can only do five things. I think it's also not very good for the employees. Because then, you have 30,000 employees and they're all doing the same thing, which isn't very exciting for them.
The competitor to be feared is one who never bothers about you at all but goes on making his own business better all the time.
It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers.
It's very clear that AI is going to change literally every job. Maybe there's a job in the world that AI won't change, but I haven't thought of it.
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