Everybody loves convenience, everyone wants to save time. But we had built a business called the Supercenter business that was one stop shopping that helped people save time and you had instant gratification because you could walk in the Supercenter and you could get 120,000 SKUs, and they were the best items from around the world.

Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets.

Customers want to save money and time and have the broadest assortment of items, and we think that by bringing e-commerce and digital capabilities together with the stores, we can do things that a pure e-commerce player can't.

If you think that a store e-commerce business is the answer, you end up thinking that a population of less than a million items is enough, and you end up thinking that you don't need an e-commerce marketplace, and you end up thinking other things.

So growing ecommerce in the marketplace is key to being able to attract more advertisers. What we can do that some other people can't do is we can connect the dot between an ad you may have paid for digitally and a subsequent purchase in a physical store so that you can see the ad actually worked. So it too is an omni business for us.

Enlightened business is learning that competition ought not to cause bad social consequences which inevitably react upon the profits of business itself.