We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
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I wanted to be able to build things. Actually, in college I built an inkjet printer out of Legos, because I wanted to be able to print really big images. I figured you could print really big posters really cheaply using inkjet cartridges. So I reverse-engineered the cartridge, and I built all the electronics and mechanics to drive it. Just sort of fun projects. I like to be able to do those kinds of things.
Design is not just what it looks like and feels like. Design is how it works.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
We grew this business with the store operators and the merchants making all the decisions, I got to be one of the merchants and it was a lot of fun. But to put the customer in charge, you have to start with design.
Around the world, Walmart associates feel more comfortable taking risk. They're launching minimum viable products to test and learn from. These have enough function to satisfy early adopters, whose feedback informs future design.
The CEO of an aircraft company [Boeing] should know how to design aircraft, not spreadsheets.
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