We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
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I wanted to be able to build things. Actually, in college I built an inkjet printer out of Legos, because I wanted to be able to print really big images. I figured you could print really big posters really cheaply using inkjet cartridges. So I reverse-engineered the cartridge, and I built all the electronics and mechanics to drive it. Just sort of fun projects. I like to be able to do those kinds of things.
Design is not just what it looks like and feels like. Design is how it works.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you'll find on surveys. They live with the design.
The CEO of an aircraft company [Boeing] should know how to design aircraft, not spreadsheets.
There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
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