Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

World Record" has a looseness and a spontaneity that's rare in new recordings. It reminds me a little of listening to old 78-r.p.m. records-most early recording artists had just one three-minute shot in front of the microphone, and sometimes things got a little wild, a little free. How do you purposefully cultivate that feeling in the studio?

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

No customer was asking for Echo. This was definitely us wandering. Market research doesn't help.

I really do encourage other manufacturers to bring electric cars to market. It's a good thing, and they need to bring it to market and keep iterating and improving and make better and better electric cars, and that's what going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.

This mastery of technology may blind us to the more fundamental needs of people. Electronics cannot create comradeship; computers cannot generate compassion; satellites cannot transmit tolerance.