Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.

So growing ecommerce in the marketplace is key to being able to attract more advertisers. What we can do that some other people can't do is we can connect the dot between an ad you may have paid for digitally and a subsequent purchase in a physical store so that you can see the ad actually worked. So it too is an omni business for us.

You've got to start with the customer experience and work back toward the technology - not the other way around.

I think what we've seen happen so far is that as we've applied technology for the picking process in the store, for example, is that job composition has changed but we have about the same number of people.

We're really excited about how generative AI is already helping us with search and chat. It's more of a solution approach today to go into our search bar and say, "I wanna prepare for a seven year old's birthday party." You get a better answer than what we could've done in the past. And I'm excited about how search and chat will be more relevant and personal in the weeks and months to come. And it's moving really quickly.