If you don't give people a chance to fail... you won't innovate... if you wanna be an innovative company allow people to make mistakes.

I think it sounds stupid if you have this big company, and you can only do five things. I think it's also not very good for the employees. Because then, you have 30,000 employees and they're all doing the same thing, which isn't very exciting for them.

We do benefit from the fact that once we say we're going to do it, people believe we can do it, because we have the resources. Google helps in that way: There aren't many funding mechanisms like that.

Invention is not enough. Tesla invented the electric power we use, but he struggled to get it out to people. You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.

How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing?