The biggest needle movers will be things that customers don't know to ask for. We must invent on their behalf. We have to tap intoour own inner imagination about what's possible.

If you don't give people a chance to fail... you won't innovate... if you wanna be an innovative company allow people to make mistakes.

Invention is not enough. Tesla invented the electric power we use, but he struggled to get it out to people. You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

We're at maybe 1% of what is possible. Despite the faster change, we're still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity... Every story I read is Google vs someone else. That's boring. We should be focusing on building the things that don't exist.

We do benefit from the fact that once we say we're going to do it, people believe we can do it, because we have the resources. Google helps in that way: There aren't many funding mechanisms like that.

I think it sounds stupid if you have this big company, and you can only do five things. I think it's also not very good for the employees. Because then, you have 30,000 employees and they're all doing the same thing, which isn't very exciting for them.