You gotta earn your keep in this world. When you invent something new, if customers come to the party, it's disruptive to the old way.

To invent, you need a good imagination and a pile of junk.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

If you're watching your competitors, you're unlikely to invent a bunch of stuff on your own.

As a company, one of our greatest cultural strengths is accepting the fact that if you're going to invent, you're going to disrupt.

There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.