If you can't feed a team with two pizzas, it's too large.

Focus relentlessly and passionately on the customer.

Starter pack of essentials for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, andhigh-velocity decision making.

What's good for customers is good for shareholders.

Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon.com.

We've changed our internal motto from "Move fast and break things" to "Move fast with stable infrastructure."