Focus relentlessly and passionately on the customer.

Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon.com.

Starter pack of essentials for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, andhigh-velocity decision making.

What's good for customers is good for shareholders.

If you can't feed a team with two pizzas, it's too large.

I do not know what the future holds, but I do know that I'm going to be positively surprised.