Focus relentlessly and passionately on the customer.

I'd rather interview fifty people and not hire anyone than hire the wrong person.

Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon.com.

What's good for customers is good for shareholders.

Starter pack of essentials for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, andhigh-velocity decision making.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.