I'd rather interview fifty people and not hire anyone than hire the wrong person.

Focus relentlessly and passionately on the customer.

Starter pack of essentials for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, andhigh-velocity decision making.

What's good for customers is good for shareholders.

Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon.com.

I do not know what the future holds, but I do know that I'm going to be positively surprised.