I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

At Facebook, we are squarely in the camp of the companies that work hard to charge you less ... I think it's important that we don't all get Stockholm syndrome and let the companies that work hard to charge you more convince you that they actually care more about you.

Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon.com.

I do not know what the future holds, but I do know that I'm going to be positively surprised.

Focus relentlessly and passionately on the customer.

If you can't feed a team with two pizzas, it's too large.