

The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.
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You can think about the metaverse as an embodied internet, where instead of just viewing content - you are in it. And you feel present with other people as if you were in other places, having different experiences that you couldn't necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness.
Hopefully in the future, asking if a company is building a metaverse will sound as ridiculous as asking a company how their internet is going.
You can make an internet company with 10 people and it can have billions of users. It doesn't take much capital and it makes a lot of money - a really, really lot of money - so it's natural for everyone to focus on those kinds of things.
So I guess I'm just very worried that with Internet privacy, we're doing the same thing we're doing with medical records, is we're throwing out the baby with the bathwater, and we're not really thinking about the tremendous good that can come from people sharing information with the right people in the right ways.
Our vision for Kindle is every book ever printed in any language, all available in less than sixty seconds.
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
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