So I guess I'm just very worried that with Internet privacy, we're doing the same thing we're doing with medical records, is we're throwing out the baby with the bathwater, and we're not really thinking about the tremendous good that can come from people sharing information with the right people in the right ways.

You can make an internet company with 10 people and it can have billions of users. It doesn't take much capital and it makes a lot of money - a really, really lot of money - so it's natural for everyone to focus on those kinds of things.

Our vision for Kindle is every book ever printed in any language, all available in less than sixty seconds.

People loved their horses, too. But you don't keep riding your horse to work just because you love it.

There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.

I wanted to project myself forward to age 80 and say, 'OK, I'm looking back on my life. I want to minimise the number of regrets I have.' And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal.