Enlightened business is learning that competition ought not to cause bad social consequences which inevitably react upon the profits of business itself.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

The competitor to be feared is one who never bothers about you at all but goes on making his own business better all the time.

Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Your margin is my opportunity.