Design Quotes

We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Design is not just what it looks like and feels like. Design is how it works.

The typical project design time for a large company like IBM - and they keep track of this - is a little over four years.

If you have 50 different plug types, appliances wouldn't be available and would be very expensive. But once an electric outlet becomes standardized, many companies can design appliances, and competition ensues, creating variety and better prices for consumers.

I once had the confidence of the people ... and if I have since done any thing, either by design or misadventure, which if known, would subject me to a forfeiture of that confidence, he that knows of that thing, and conceals it, is a traitor to his country's interest.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape ofthe shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.