People need a "Why?". I'm a big fan of Simon Sinek, people need to know why they're doing what they're doing, me included, and they want to work at a company with values and a culture that matches those values and I think that those things matter even in a pure tech company.

I ask people to visualize the company five years from now. At that point, each of us should look around and say, "The standards are so high now-boy, I'm glad I got in when I did!"

Every action in company ought to be with some sign of respect to those present.

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.

Good company, good wine, good welcome, can make good people.

This world is a bitter tree, it has only two sweet nectar like fruits - one is soft voice and the other is company of gentlemen.