Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.

The purest treasure mortal times can afford is a spotless reputation.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.

You can't build a reputation on what you're going to do.

The cost of solving the Comet mystery must be reckoned neither in money nor in manpower.

It's a challenge to have the broader world know the Walmart we know.