We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first.Invent. And be patient.

Speculation is only a word covering the making of money out of the manipulation of prices, instead of supplying goods and services.

I've drank all the Kool-Aid and am completely convinced that Walmart should be here for the next generation of retail, because we're so wired to fulfill our purpose of helping people save money and live better.