A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.

You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

I think that people that shop Walmart frequently and love the brand the most find it very natural to come to us first for e-commerce. But for others that may shop around or not have chosen to shop at Walmart in the past, you get what you earn, and our opportunity to earn their business starts with winning their grocery and consumables basket.