A manufacturer is not through with his customer when a sale is completed. He has then only started with his customer.

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

Of course we aren't perfect. We make mistakes. But, if the world could see all of the hard-working, well-intentioned people inside our company who are making things better in their communities and in the world, I'm convinced they would be moved by it all. I am.

We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind.

There is one rule for the industrialist and that is: make the best quality goods possible at the lowest cost possible, paying the highest wages possible.