The point is that when we focus on all three things at once-technology, policies, and markets-we can encourage innovation, spark new companies, and get new products into the market fast.

The biggest needle movers will be things that customers don't know to ask for. We must invent on their behalf. We have to tap intoour own inner imagination about what's possible.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

Time after time, history ran over the luddites and romanticists, those who sought to restore the old and delay the new. And every time, history did it with faster, more reliable and more advanced vehicles.

If you never want to be criticized, for goodness' sake don't do anything new.

One of the things we don't do very well at Amazon is a me-too product offering. So when I look at physical retail stores, it's very well served, the people who operate physical retail stores are very good at it...the question we would always have before we would embark on such a thing is: What's the idea? What would we do that would be different? How would it be better? We don't want to just do things because we can do them...we don't want to be redundant.