But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

Every message in a pay envelope, even if it is the truth, is a command to vote according to the will of the employer. But this propaganda is worse-it is deceit.

All propaganda must be so popular... that even the most stupid...will understand it.

The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous.

The function of propaganda does not lie in the scientific training of the individual, but in calling the attention of the masses.

All propaganda must be popular and its intellectual level adjusted to the most limited intelligence among those it is addressed to.