The same day I saw my first horror camp, I visited every nook and cranny. I felt it my duty to be in a position from then on to testify about these things in case there ever grew up at home the belief or assumption that the stories of Nazi brutality were just propaganda.

All was there the programme of German resurrection, the technique of party propaganda; the plan for combating Marxism; the concept of a National-Socialist State; the rightful position of Germany at the summit of the world. Here was the new Koran of faith and war: turgid, verbose, shapeless, but pregnant with its message.

The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous.

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

Those newspapers of the nation which most loudly cried dictatorship against me would have been the first to justify the beginnings of dictatorship by somebody else.

Cruelty impresses, people want to be afraid of something. They want someone to whom they can submit with a shudder, the masses need that. They need something to dread.