The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous.

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

The great masses of the people will more easily fall victims to a big lie than to a small one.

As soon as by one's own propaganda even a glimpse of right on the other side is admitted, the cause for doubting one's own right is laid.

All propaganda must be popular and its intellectual level adjusted to the most limited intelligence among those it is addressed to.

The function of propaganda does not lie in the scientific training of the individual, but in calling the attention of the masses.