All propaganda must be popular and its intellectual level adjusted to the most limited intelligence among those it is addressed to.

The function of propaganda does not lie in the scientific training of the individual, but in calling the attention of the masses.

All propaganda must be so popular... that even the most stupid...will understand it.

Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.

Every message in a pay envelope, even if it is the truth, is a command to vote according to the will of the employer. But this propaganda is worse-it is deceit.

The same day I saw my first horror camp, I visited every nook and cranny. I felt it my duty to be in a position from then on to testify about these things in case there ever grew up at home the belief or assumption that the stories of Nazi brutality were just propaganda.