All propaganda must be so popular... that even the most stupid...will understand it.

Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.

All propaganda must be popular and its intellectual level adjusted to the most limited intelligence among those it is addressed to.

The function of propaganda does not lie in the scientific training of the individual, but in calling the attention of the masses.

The machinery of propaganda may pack their minds with falsehood and deny them truth for many generations of time. But the soul of man thus held in trance, or frozen in a long night, can be awakened by a spark coming from God knows where, and in a moment the whole structure of lies and oppression is on trial for its life.

Those of us who love peace must organize as effectively as the war hawks. As they spread the propaganda of war, we must spread the propaganda of peace.