All propaganda must be popular and its intellectual level adjusted to the most limited intelligence among those it is addressed to.

The function of propaganda does not lie in the scientific training of the individual, but in calling the attention of the masses.

Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.

All propaganda must be so popular... that even the most stupid...will understand it.

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

Every change that is made in the subject of a propagandist message must always emphasize the same conclusion.